Junior Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist at Ink, you'll join a team of passionate professionals committed to improving the travel industry. We offer a supportive and fast-paced work environment and the opportunity to grow and develop your skills.

About Ink

Ink is an innovative IT company based in sunny Alicante, Spain. The company's diverse product portfolio delivers Passenger Service technology for the travel industry across three channels - Desktop, Mobile and Self Service - from our Cloud Platform. 

Although we are a small, close-knit company, we already provide mission-critical products and services to several international aviation clients. Our systems have handled over 50 million passengers for over 100 airlines in airports all over the world.

Job Responsibilities

• Execute digital marketing campaigns, including web, SEO/SEM, email, and social media.
• Maintain our social media presence across all channels.
• Maintain the company website.
• Working with the marketing team and other professionals to brainstorm new and innovative growth strategies and customer engagement.
• Collaborate with a copywriter, graphic designer, PR and other professionals on small-scale marketing projects (e.g. email campaigns, social media).
• Keyword and topics research, monitor insights and competitors’ performance.
• Maintain company profiles on lead generation and product listing platforms.
• Automation of lead generation processes.

Experience and Qualifications

• 2+ years of experience in a similar position, preferably in a B2B company or a startup.
• A bachelor's degree in marketing or a related field.
• Fluency in spoken and written English: proven English copywriting skills, including the ability to write clear and concise copy for email marketing campaigns, newsletters, social media posts and other short-form content (*please include the links).
• Understanding of SEO and algorithms that drive social media engagement.
• Ability to work with digital tools and software to effectively organise processes, and track and measure performance (such as Google Analytics, Omniture, SEMrush, WebCEO, MailChimp, etc. or alternative ones).
• Experience creating social media campaigns that resonate with a B2B audience on platforms like LinkedIn.
• Creativity and passion for learning new things and growing in marketing.

Nice to have

• Experience organising podcasts or webinars.
• Knowledge of the travel or aviation industry.

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