T2RLENGAGE 2025 EXECUTIVE SUMMARY

Driving innovation in airline delivery

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Ink Innovation, a specialist in Delivery and guest experience, partners with T2RLEngage to drive innovation of airline retailing.

T2RLEngage is a premier European forum where global travel brands explore trends such as the transition to Offer, Order, Settle, and Delivery (OOSD). Since 2024, Ink Innovation has played an active role in the program by researching and showcasing new developments in Delivery.

This dedicated track creates space for airlines to rethink both behind-the-scenes fulfilment and passenger-facing experiences, helping them progress towards Modern Airline Retailing (MAR).

DELIVERY TRACK

Key takeaways

WORKSHOP ON-DEMAND
The hidden power of Delivery – connecting operations to revenue

This workshop brings together operational and accounting leaders from progressive airlines to explore how operational events can be transformed into structured, monetisalbe data, and why delivery reform cannot wait.

By Shawn Richards
Why check-in at all?
Rethinking service delivery in aviation

Rethinking service delivery in aviation.

By Ink & Turkish Airlines
Delivering Orders

How modularity drives flexibility and scalability in airline retailing and delivery.

DISCUSSION
How vendors see the
future of airline technology

Industry experts, including Victor Alzate (Ink Innovation), Alan Dunne (Datalex), Gianni Cataldo (Accelya), and Ghaleb Rostom (Amadeus), joined moderator Mark Lenahan to debate what modularity really means for airlines and how vendors can make it work in practice.

DISCUSSION
Developing friction-free airports

Airport and aviation leaders: Steve Armitage (Heathrow Airport), Stijn Verleye (Brussels Airport), Oliver Wigdahl (Ink Innovation), Hadrien Musitelli (CitizenPlane), and Bert Craven (T2RL), took on one of the industry’s toughest challenges: creating a friction-free airport experience.

Ink Innovation’s vision
on service delivery

Delivery today is the weakest link in the OOSD chain. Delivery reform cannot wait. Every new service sold is a promise to passengers, and trust depends on keeping it.

Since 2022, Ink has been working with Orders and NDC messages for delivery. This early exposure gave us invaluable experience of Delivery management and interfacing with Order management.

Ink calls for courage and collaboration: questioning outdated processes, embracing simplification, and building on four delivery pillars — AI automation, digital ID, biometrics, and accessible payments. We believe that service delivery must be addressed early in the OOSD roadmap.

We look forward to working with airlines, airports, and partners worldwide to build an aviation ecosystem that delivers with care.

JOIN US

Explore
service delivery

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Shawn Richards
CEO &Co-founder
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Janet Richards
Chief Commercial Officer & Co-founder
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Victor Alzate
Chief Product Officer
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Oliver Wigdahl
Chief Strategy Officer
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Blaine Powell
Chief Sales Officer
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Elena Popova
Chief Marketing Officer
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Benjamin Waymark
VP of Product Architecture
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Edson Bezerra
Business Development, Americas
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Jennie Bermond
Commercial & Account Manager
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Be the first to experience
an AI-enabled delivery system

Shape your airline’s service delivery transformation with AI, digital ID, and integrated payment technology.

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