Insights

Perspectives, news, updates and lessons learned

Ideas, product thinking and industry perspectives on travel technology.

Ink perspective

April 8, 2026

Why modularity is not enough

No single vendor should decide your airline's destiny.

What is an Order and how does it replace the PNR?

Modern Airline Retailing fundamentals. A series of short explainers on MAR — the terminology, the structure, and what changes when airlines move from PNRs to orders.

Airline Retailing

What happened to the six-character booking reference?

Airline Retailing

What happened to the six-character booking reference?

Modern Airline Retailing fundamentals. A series of short explainers on MAR — the terminology, the structure, and what changes when airlines move from PNRs to orders.

Airline Retailing

What are delivery status codes and why do they matter?

Airline Retailing

What are delivery status codes and why do they matter?

Modern Airline Retailing fundamentals. A series of short explainers on MAR — the terminology, the structure, and what changes when airlines move from PNRs to orders.

Airline Retailing

What does it actually take to build a system on OOSD?

Airline Retailing

What does it actually take to build a system on OOSD?

Modern Airline Retailing fundamentals. A series of short explainers on MAR — the terminology, the structure, and what changes when airlines move from PNRs to orders.

Press Release

min read

Ink welcomes Amanda Grafton as Senior Technical Programme Manager

Press

min read

From bootstraps to biometrics

Team story

November 17, 2025

Ink's culture: built on people, driven by innovation

Explore how we foster innovation, value diversity, and embrace forward-thinking.

Editorial team

Customer story

August 5, 2025

JFK Terminal One's response to system outage

An interview with Steve Rowland, Executive Director, JFK Terminal One

Elena Popova

Team story

June 10, 2025

From intern to technical lead

Nicolas Ruiz, Ink’s back-end developer, reflects on how a single internship at Ink Innovation led him from hands-on coding to leading a tech team.

Nicolas Ruiz

Ink perspective

April 8, 2026

Why modularity is not enough

Shawn Richards

Ink perspective

March 25, 2026

The market that learned to travel light

Elena Popova

Ink perspective

March 4, 2026

Why DCS fades away

Editorial team

View All

Airline Retailing

What is an Order and how does it replace the PNR?

Airline Retailing

What is an Order and how does it replace the PNR?

Modern Airline Retailing fundamentals. A series of short explainers on MAR — the terminology, the structure, and what changes when airlines move from PNRs to orders.

Airline Retailing

What happened to the six-character booking reference?

Airline Retailing

What happened to the six-character booking reference?

Modern Airline Retailing fundamentals. A series of short explainers on MAR — the terminology, the structure, and what changes when airlines move from PNRs to orders.

Airline Retailing

What are delivery status codes and why do they matter?

Airline Retailing

What are delivery status codes and why do they matter?

Modern Airline Retailing fundamentals. A series of short explainers on MAR — the terminology, the structure, and what changes when airlines move from PNRs to orders.

Airline Retailing

What does it actually take to build a system on OOSD?

Airline Retailing

What does it actually take to build a system on OOSD?

Modern Airline Retailing fundamentals. A series of short explainers on MAR — the terminology, the structure, and what changes when airlines move from PNRs to orders.

View All

Press Release

min read

Ink welcomes Amanda Grafton as Senior Technical Programme Manager

Press

min read

From bootstraps to biometrics

View All

Team story

November 17, 2025

Ink's culture: built on people, driven by innovation

Explore how we foster innovation, value diversity, and embrace forward-thinking.

Editorial team

Customer story

August 5, 2025

JFK Terminal One's response to system outage

An interview with Steve Rowland, Executive Director, JFK Terminal One

Elena Popova

Team story

June 10, 2025

From intern to technical lead

Nicolas Ruiz, Ink’s back-end developer, reflects on how a single internship at Ink Innovation led him from hands-on coding to leading a tech team.

Nicolas Ruiz

View All

Why DCS fades away

Shawn Richards and Ian Tunnacliffe, SVP Consulting, Editor in Chief at T2RL, discuss Delivery and what shapes it.

Watch

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Service Delivery

November 20, 2025

Ink, Datalex, PROS connect Offer, Order, Delivery without a PSS

How three independent vendors proved that dynamic pricing, order management and airport delivery can work as one flow, with the airline in control and no legacy system dependencies.

Service Delivery

November 12, 2025

Ink, Turkish Technology, Sutherland prove OOSD works

How three independent providers connected Offer, Order, Settlement, Delivery on a single Order record, without a monolithic stack.

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