Elena Popova

Meet Elena, the Chief Marketing Officer of Ink

Elena is responsible for overseeing the planning, development and execution of marketing initiatives as well as leading media relations and corporate communications.

Throughout her 20-year career, Elena has contributed to numerous industries, including PR and branding communications for financial companies, developing thought leadership for law firms, and organising business events at a national level. Before joining Ink, she produced content and events focused on the digital transformation of  market leaders in various industries such as oil and gas, fintech, and banking across Eurasian and European regions.

Elena holds a Bachelor's Degree from the Plekhanov Russian University of Economics and an MBA from the University of Wales. 

She finds inspiration in art and travel, and it is Ink's vision of transforming travel that she says is most exciting in her role.