Modular architecture means freedom for airlines

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Remarks from Victor Alzate, Chief Product Officer, Ink Innovation. IATA Webinar: Offers & Orders Transformation

The transformation brings more freedoms as the airline industry shifts from legacy PNR-based systems to an offer-order-based architecture.

OOSD (offer-order-settle-delivery) breaks open the traditional, tightly coupled tech stacks.
It lets airlines assemble their own future, piece by piece.
That’s why we talk about modularity.
Modularity is the strategy.

Modularity means no more lock-in

It’s simple.
Airlines shouldn’t be forced to buy monoliths.
With modularity, you choose the best tool for the job.
And switch when something better comes along.
The age of bundled everything?
That’s over.

Plug-and-play beats rip-and-replace

In a modular setup, delivery systems expose their capabilities via APIs.
Self-service apps, mobile tools, kiosks, agent interfaces—they all connect through one unified layer.
No deep customisation. No dependency spiral.
The delivery system should be composable.

You don’t need to speak NDC to join the future

Airlines don’t need to build around NDC directly.
They call the API/MCP of a delivery provider.
The provider handles the translation.
This means faster integration.
And faster innovation.

Not just modular systems—modular thinking

Airlines now have the power to design their own ecosystems.
Swap modules. Try something new.
Orchestrate without overhauling.
Freedom to test. Freedom to scale up.
And importantly, start where you are.
Modular thinking means delivery doesn’t have to wait.
You can introduce it by joining the right pieces, now.

Transformation is a choice. So is who you work with.

Modern airline architecture isn’t one-size-fits-all.
And airlines should be free to choose partners based on capability, not constraint.
That’s what modularity unlocks.

It’s not about one vendor. It’s about one vision.

ONE Order provides the structure.
Modularity provides flexibility.
Together, they let airlines move from fixed workflows to fluid orchestration.
Retailing. Servicing. Experimentation.
It all fits in—if the pieces can talk to each other.
This is the promise of modular delivery.

We’ve moved beyond the traditional Departure Control System (DCS), shifting to a Delivery platform that connects, scales and adapts.

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