At the IATA World Passenger Symposium 2025 in Istanbul, Ink joined Datalex and PROS to present one of the demonstrations selected from IATA’s Modularity in Action: Multivendor Demo Day 2025 programme.
The wider IATA project brought together more than 20 technology providers across eight teams to test whether Product, Offer, Order, Finance and Delivery systems from different vendors could work together in a live, modular environment. Ink participated in two of those teams, with FLYR and with Datalex and PROS. The latter was selected for the WPS stage.
At WPS, PROS managed the Offer, Datalex handled the Order and Ink connected that flow to airport Delivery. The demonstration showed shopping and dynamic pricing moving through to check-in and ancillary fulfilment, without a traditional PSS at the centre.
The demonstration formed part of a wider event focused on moving Modern Airline Retailing from architecture into execution. As Ben Waymark noted in his event recap, WPS showed that retailing, passenger experience and financial resilience increasingly need to be treated as one connected model.