Rethinking Delivery for MAR

Departure control is no longer enough

To meet the expectations of digitally-native travellers, delivery systems must evolve.

In this airline-only IATA webinar, Shawn Richards, CEO and co-founder of Ink Innovation, and Victor Alzate, Chief Product Officer, discuss why traditional Departure Control Systems are no longer enough for Modern Airline Retailing. They examine how Delivery must evolve into a modular, API-driven layer that connects retailing with servicing and airport operations, while supporting the transition from PNRs to Offers and Orders.

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